Aus der Kommunikation mit einem Anbieter von iPod-Zubehör hat sich ergeben, dass wir um eine kurze Markteinschätzung gebeten wurden. Die möchten wir dem Publikum nicht vorenthalten…

I see definitely a market now in Great Britain; there might be one in Germany, but I don’t really see it in the next 12 to 18 months in Switzerland. DAB-status in other countries worldwide see worlddab (watch China!).

the extended version: A few numbers concerning DAB: In Switzerland there are some 20000 – 40000 DAB-receivers sold this far, portable or fixed. That’s very few. It might change in the coming months and years, as the DAB market is only just starting to be developed on the production side in this country. Up to now I can receive some 11 stations in Switzerland of which only 4 are NOT on FM too. So no big incentive for buying a new receiver yet. But for the next round of chanels to be given out sometime next year the swiss government defined that the new offerings must be unique, meaning not available on FM. We’ll see with what great innovative, new ideas the stations will come up. I’m in a group that wants to seize the opportunity.

similar situation in Germany: the market is of course bigger than Switzerland, so you have a few hundredthousand receivers out there, but still a small number compared to FM-receivers.

Great Britain is a whole other story. It’s the positive „shining example“ with 85% of the territory covered… the latest numbers I could find are these from the Digital Radio Development Bureau, found here:

„13.6% of the UK adult population has a DAB digital radio at home, that’s 6.7 million people, and 23% of DAB owners are aged 15 – 24. Says DRDB chief executive, Ian Dickens: “The youth market is the fastest growing sector buying DAB digital radios, so it’s important to tell them about programme content designed for them. Radio has to be relevant and cutting edge to compete with other new technologies, like iPods.“

In the UK there is a wide variety of DAB-stations („There are more than 170 different radio brands broadcasting digitally in the UK and Northern Ireland.“, drdb), there is a solid foundation of already sold DAB-receivers (meaning you get only few strange looks if you ask people „do you know DAB?“) and the iPod is likely to be very popular there as well. So I guess the elements for something like an iDAB (cousin of iFM) – or a DABshark – are in place, if it’s technically feasable. Of course it would be nice, if the receivers had FM-capabilities as well.

my personal conclusion: In Europe the UK is ripe for an iDAB, maybe Germany too. And I would keep an eye on China (but that’s a „no-brainer“…).

Others in the field of add-ons are listed here.



Juli 7, 2006

Das waren fünf intensive, arbeitsreiche und äusserst ergiebige Tage. Rechnen Sie damit: Sie werden von uns hören!

Grellingen rules!

Juli 3, 2006

Diese Woche sind wir im heimlichen radiolab-headquarter in Grellingen. Und arbeiten Tag und Nacht an grossartigen Konzepten. Mehr demnächst hier und anderswo.